MB-260: Describe benefits of pre-unification data enrichment

You can do two types of enrichments on data sources: address enrichments and identity data from LiveRamp.

The main benefit of pre-unification data enrichment is improved data quality. Enriching the data before the unification process makes it easier to get matches and ensure your data is of higher quality before you start unifying it. It can also reduce duplicated unified profiles as you’re more likely to get a match with better data quality.

Address enrichments can be used in the following countries:

• Australia
• Canada
• France
• Germany
• Italy
• Japan
• United Kingdom
• United States

The identity data from LiveRamp is only available in the United States.