MB 260: Describe support for enrichment

As we learned from the first post, enrichment is when you connect to other data sources to get more information about your customer data. It’s adding data to your existing customer data. Let’s dig deeper into what enrichments are and how you can use them.

To configure enrichments you start by using connections, which we’ll go through in a later post. When the connection is created, your administrators and contributors can configure the enrichments.

You can also use enriched data to get better matching and fewer duplicates in the unification.

As you can see in the following picture, you have your customer data that doesn’t have the customer address. Before you start unification, you can enrich this data with data from a connection which has the customer address. This way your customer data gets the customer address and can potentially make the unification easier.

In later posts, we’re coming back to describe more about enrichments, but you should now have a better overview of what enrichments are and what they’re used for.